Craft Matters

At B&O PLAY, our unique approach to conceptual design drives us to think in terms of experiences – and we use that story in the way we craft our products. If you stimulate the senses through sound and beautiful design, the brain releases endorphins and you become happier. Natural materials, colour hues, saturation, lightness, surface treatments, textures – each of these matter. Having the right material in the right place matters. Together with sound and design, craftsmanship lies deep in our heart and soul.